Case Study: TG Group – Elevating Social Media Presence
Introduction: TG Group, a leading name in the construction and waste management industries, operates several divisions, including TG Concrete, TG Skips/Waste, and TG Aggregates. With a diverse range of services and a commitment to excellence, TG Group sought to strengthen its social media presence to better connect with its audience and showcase its expertise.
The Lilac Creative partnered with TG Group to develop a robust social media strategy, focusing on Facebook while preparing for an upcoming Instagram launch.
Challenges: Before collaborating with The Lilac Creative, TG Group faced several challenges:
Inconsistent posting schedules and a lack of a clear content strategy.
Limited engagement and brand visibility on Facebook.
Difficulty in creating cohesive messaging across its diverse divisions.
The need to establish a strong foundation for expanding to Instagram.
Objectives: The goals of the partnership were clear:
Develop a consistent and engaging content calendar for Facebook.
Highlight the unique selling points of each division, such as TG Concrete’s reliability and TG Skips/Waste’s sustainability focus.
Increase community engagement and follower growth.
Prepare for a successful Instagram launch, ensuring synergy between platforms.
Approach: The Lilac Creative implemented a multi-faceted approach to address TG Group’s needs:
Content Calendar Development: Monthly schedules were created, tailored to each division. Posts emphasised value-driven content, community stories, and behind-the-scenes insights, ensuring a consistent and engaging presence.
Creative Strategy: Engaging visuals, informative captions, and interactive posts were used to boost engagement and effectively communicate TG Group’s brand story.
Community Management: Active monitoring and responses to comments and messages fostered stronger relationships with followers.
Platform Expansion: A comprehensive strategy was developed for Instagram, focusing on visually appealing, shareable content to ensure a successful launch.
Results: The partnership delivered measurable success across multiple areas:
Facebook Engagement:
Increased post frequency and engagement rates.
Significant growth in followers and reach.
Brand Visibility:
Enhanced recognition of TG Group’s divisions through cohesive branding and storytelling.
Instagram Readiness:
A curated strategy and pre-launch content plan are in place, setting the stage for a strong debut.
Testimonial: “Cerys quickly got to grips with the complexities of TG Group and its diverse work divisions, understanding our business and target audience with remarkable speed. She has produced outstanding content that resonates across a range of social media platforms, effectively engaging with our broad audience. In just a short time, we’ve seen measurable results – all achieved in a highly cost-effective way. Cerys is an absolute joy to work with, consistently bringing fresh, exciting ideas to drive the TG brand forward.” - Pat, Group Marketing Manager
Conclusion Through its partnership with The Lilac Creative, TG Group has elevated its social media presence, connecting more effectively with its audience and building a stronger online community. With a solid strategy in place and plans for Instagram’s launch, TG Group is well-positioned to continue growing its digital footprint.
Are you ready to elevate your business’s social media presence? Learn more about my social media services or inquire today to discover how I can help your business thrive.
