Case Study: TG Dream Kitchens & Bathrooms – Transforming Digital Engagement

Introduction: TG Dream Kitchens & Bathrooms is renowned for delivering bespoke kitchen and bathroom solutions, blending functionality with exceptional design. As part of TG Group, the division wanted to enhance its social media presence to better showcase its craftsmanship, connect with potential customers, and prepare for the launch of a TikTok account. The Lilac Creative collaborated with TG Dream Kitchens & Bathrooms to craft a tailored strategy for Facebook, Instagram, and TikTok, ensuring their digital presence matched the quality of their services.

Challenges: Before partnering with The Lilac Creative, TG Dream Kitchens & Bathrooms faced several challenges:

• Limited online visibility in a competitive market.

• Inconsistent posting schedules and a lack of engaging, varied content.

• Difficulty in effectively showcasing the transformation and quality of their projects.

• The desire to launch a TikTok account while maintaining strong performance on Facebook and Instagram.

Objectives: The partnership aimed to achieve the following:

• Develop a visually appealing and engaging content calendar for Facebook and Instagram.

• Increase customer inquiries and engagement through high-quality content.

• Highlight TG Dream Kitchens & Bathrooms’ unique selling points, such as bespoke designs and exceptional customer service.

• Successfully plan and launch (Spring 2025) a TikTok account with engaging, approachable content to reach a broader audience.

Approach: The Lilac Creative implemented a comprehensive strategy to address these challenges:

• Content Calendar Development: Monthly schedules were created for Facebook and Instagram, featuring a mix of product showcases, before-and-after transformations, customer testimonials, and behind-the-scenes content.

• Creative Strategy: High-quality visuals, walkthrough videos, and carousel posts were designed to maximize engagement and effectively communicate the brand’s craftsmanship and attention to detail.

• Community Engagement: Interactive content such as polls, Q&A sessions, and prompt responses to comments and messages to foster stronger relationships with followers (focusing on this more in 2025).

• TikTok Launch: A fun and approachable content strategy is being developed for TikTok, focusing on short, engaging videos that highlight craftsmanship, team personality, and customer success stories.

Results: The partnership yielded impressive results:

• Social Media Growth:

  • Increased followers and engagement rates on Facebook and Instagram.

  • Positive feedback from followers on the quality and relevance of the content.

• Tean Engagement:

  • The team are more excited to create content, suggest ideas and bring their personalities to social media.

Conclusion: Through its collaboration with The Lilac Creative, TG Dream Kitchens & Bathrooms has successfully elevated its social media presence, connecting more effectively with its audience and showcasing its exceptional craftsmanship. With a strong foundation on Facebook and Instagram and an exciting start on TikTok, the division is well-positioned to continue growing its digital footprint.

Tg Dream Kitchens & Bathrooms is part of TG Group click here to read the Marketing Manager’s testimonial.

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