There's a moment I look for in every client conversation.
It's the one where their shoulders visibly drop, and they realise - sometimes mid-sentence -"oh, I can actually do this."
That moment is why I built The Lilac Creative.
Meet the Founder
Hi, I'm Cerys - a Social Media Strategist and Creative Consultant based on the Wirral, and the person behind this cosy space.
I didn't arrive here via the traditional route. For years, I worked for a youth charity I genuinely loved - youth work, mentoring, outreach, supporting a team of volunteers, watching real change happen up close in the community. It was meaningful work, and I'm proud of every bit of it. But alongside it, something else kept pulling at me.
A shared blog I started at university. My own blog after that - Coffee With Cerys - which became a space for honest, warm chatting about everyday life. Unofficial marketing campaigns and fundraising projects at the charity. Conversations with business owners who'd ask for my opinion on their social media and leave the conversation looking visibly lighter.
I was doing marketing long before I'd properly named it as the thing I loved.
I always knew I wanted to run my own business. I just couldn't see the shape of it yet. Then maternity leave arrived, my little boy came into the world, and something clicked into place. If not now, when? At the end of my maternity leave I made the decision, left my job, and launched The Lilac Creative.
I haven't looked back since.
Life Beyond The Laptop
When I'm not working, I'm at home on the Wirral with my partner Matt, our little boy Iestyn, and our cats Mavis and Clive - who have very strong opinions about sitting on keyboards at the worst possible moment.
My days are a mix of creative work, mam life, and strong cups of coffee (reheated at least once, always). I love a good crime documentary, cosy evenings, and finding the simple, sustainable version of things.
One day (hopefully not too far away), we're planning to trade the Wirral for a farm in Mid-Wales. Animals, a vegetable garden, Iestyn growing up in a village with fields instead of pavements. The quiet, rooted kind of life.
The clients I've worked with cover a wonderfully unlikely spread - a mental health charity, a wellness retreat, coffee importers, a bookkeeper, skip hire and construction companies. On the surface, they couldn't look more different. But every single one of them shares the same quality at their core: an owner who genuinely loves what they've built. You can feel it the moment they start talking about it.
That's always the thread I follow, regardless of industry.
And the cottage owners, the animal sanctuaries, the heritage makers, the café with the handwritten specials and the queue out the door on a Sunday morning? Those are my dream clients. Consider this me officially putting that out there.
What It’s Actually Like To Work With Me
I never set out to describe my own working style - my clients did it for me.
"Creative right-hand" was the phrase that kept coming back. So was "it's like having a cuppa with a friend - but one who actually knows their stuff."
I liked that so much, I made it the whole point.
What that looks like in practice: I don't come in as the all-knowing authority. I come in as your person. The one who asks the right questions, listens properly, and gives you honest guidance you can actually act on - without making you feel like you should have figured it all out already.
I also want to be straight with you about something: I'm not the oracle of social media, and I'd be suspicious of anyone who claimed to be. This industry moves constantly. What worked brilliantly six months ago might be tired today. What I am is someone who keeps up with all of it - so you don't have to. Who filters out the noise and shares only what's actually relevant to your business, your goals, and your capacity.
That's not false modesty. It's just how I think a good partnership works.
"Our business isn't straightforward - we operate across multiple divisions with completely different audiences. Cerys took the time to fully understand every part of it. What really stood out was her ability to bring people with her."
— Pat, TG Group
