The creative brain
(and spare pair of hands)
your business has
been missing.

You’ve built something you love. Now it needs more hours than you’ve got.

Your customers rave about you and your diary is full. Then the new range lands in 3 weeks, the photographer still needs a brief, and your Instagram last saw a post in March. An agency feels like too much, and another strategy document won’t write itself.

What helps is someone who already knows your business, says “ooo, what about this?” and then helps you make it happen.

Here's where I come in

Social Media Audit

Fresh eyes on everything you've already built. I'll take a proper look at your profiles and come back with clear, honest insight - what's working, what isn't, and exactly what to do about it.

Social Media Strategy

No more guessing what to post or wondering if it's landing. I'll build you a clear, custom strategy that actually makes sense for your business - so you can show up with confidence.

Content Calendar

A full month mapped out for you - ideas, themes, captions, and keywords, all done. The thinking is taken care of so you can get back to doing what you love.

Creative Consulting

Sometimes you just need someone to think alongside you. A sounding board who truly gets your vision and helps you bring it to life - without the waffle or agency price tag.

The person behind the laptop

Hi, I'm Cerys - a Social Media Strategist and Creative Consultant, and the person behind The Lilac Creative.

I kept meeting incredible business owners who poured everything into what they did - and then completely froze when it came to social media. Not because they didn't care. Because nobody had ever given them a way that actually worked for them.

That's what I'm here to change. I'm not a big agency, and I'm not here to take the wheel. I'm your creative right-hand - the one who helps you find your voice, make a plan, and feel good about showing up online.

No jargon. No pressure. Just honest guidance and genuine enthusiasm for the work you've built.

Come Say Hello