Social Media Strategy

A tailored, business-first plan that brings clarity, direction, and confidence.

Once you know what’s working (and what isn’t), the next step is building a strategy that actually supports your business, not just your social media.

Your strategy is your compass. It takes the guesswork out of posting, helps you stay consistent without burning out, and gives you a clear direction that feels aligned with your goals, your brand, and your capacity.

This isn’t a cookie-cutter plan or a “post 5 times a week” template. It’s thoughtful, considered, and completely tailored to you.

What’s Included:

Full Social Media Audit - We begin with clarity - everything included in my audit service, so your strategy is built on a solid understanding of where you are right now.

Custom Strategy Plan - A practical roadmap outlining your content themes, posting approach, platform priorities, and what matters most for your brand. All written clearly, without jargon or overwhelm.

Platform Optimisation - Recommendations to tighten things up across your accounts - from bios and categories to storytelling and visuals, so everything looks consistent and intentional.

Inspiring Content Examples - A handful of personalised post ideas to help you visualise the new direction and give you a creative starting point.

Audience Growth Guidance - Simple, sustainable strategies to help you grow the right audience - not just random numbers.

Why This Matters

A strategy gives you direction. It stops the “what should I post today?” panic. It helps you create content that feels like you, speaks to your ideal audience, and actually supports your wider goals.

This is perfect if you’re ready to refresh, realign, or simply feel more confident and intentional online.

From £400

Let’s build a strategy that feels like you and supports your whole business.