Social Media Strategy
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Social Media Strategy *
Social media that works for your business - not the other way around.
Once you know where you stand, the next step is knowing exactly where you're going.
Your strategy is the plan that takes the "what should I post today?" panic completely off the table. It gives you clear direction, confident decision-making, and a way of showing up online that feels genuinely aligned with your business, your brand, and your actual capacity.
This isn't a template. It's not a "post five times a week" checklist. It's a thorough, considered, completely tailored plan - and it thinks about your whole business first, your social media second.
This is for you if…
You've been showing up on social media, but it still feels like guesswork
You want a proper plan you can follow with confidence - not a vague set of suggestions to figure out alone
Social media currently feels like a drain on your time rather than something that supports your business
You're ready to invest in doing this properly once, rather than starting from scratch every few months
What’s Included?
Full Social Media Audit Every strategy starts here. Before we plan where you're going, we get a clear picture of where you are - full platform review, SWOT analysis, content insights, and a competitor review. No guesswork, no assumptions.
Custom Strategy Plan A practical, clearly written roadmap covering your content themes, platform priorities, posting approach, and the things that matter most for your specific audience and goals. No jargon. No noise. Just direction you can actually follow.
Platform Optimisation Recommendations to tighten things up across your accounts - from bios and visuals to tone and consistency - so everything looks intentional and feels like you.
Inspiring Content Examples A handful of personalised post ideas to bring the strategy to life and give you a creative starting point you can run with straight away.
Audience Growth Guidance Sustainable ways to grow the right audience - not just numbers on a screen, but people who genuinely care about what you do.
What You’ll Receive
Two documents - because one format doesn't fit every moment.
The Strategy Deck A visual, easy-to-navigate presentation you can open any time you need a quick reminder of direction, a burst of creative inspiration, or something to share with a collaborator. Designed to get your attention and get you moving.
The Written Report A thorough, detailed companion for when you want to really sit with the strategy - understand the thinking behind it, dig into the stats, and get the full picture. The one you make a proper brew for.
Most clients find themselves reaching for both, at different times, for different reasons. That's exactly why both exist.
How It Works
1. Get in touch Drop me an enquiry with a little about your business and which platforms you're using.
2. We have a discovery call Before I put a single word on paper, I want to understand your business properly. This is where we talk through your goals, your audience, and what you actually want social media to do for you.
3. I get to work I carry out your full audit and build your strategy around the findings - thoroughly, and with your whole business in mind.
4. Your strategy lands in your inbox Both documents delivered within [X weeks] of our discovery call.
5. We walk through it together A follow-up to make sure everything feels right, answer any questions, and send you off feeling confident and ready to go.
A Word From A Past Client
"My social media felt overwhelming and hard work - but now I have a plan in place and a strategy that really helps me not spend so long on creating content, so I can spend more time growing my business."
— Beth, Bees Bookkeeping Solutions