Welcome to The Lilac Creative

The Lilac Creative is all about helping small business owners who want to stay in control of their own social media, but don’t want to do it totally alone.

Whether you need a strategy to follow, a content calendar that actually fits your schedule, or someone to chat things through with over coffee - I’m here to make it feel less overwhelming and a lot more you.

I don’t manage your socials - I help you manage them with more clarity, confidence, and calm.

Let’s make social media feel simpler, more sustainable, and genuinely enjoyable again.

Explore my services, learn how I work, or get in touch to chat through what you need.

Empowering your social media.Simplifying your strategy. Creating impactful results.

Empowering your social media.Simplifying your strategy. Creating impactful results.

Explore Services

Social Media Audit

A thorough audit of your social profiles, offering insights and recommendations to improve engagement, visibility and brand consistency.

Social Media Strategy

A tailored social media strategy that aligns with your brand’s goals, including content ideas, platform optimisation, and strategic planning to boost engagement and growth.

Content Calendar

A month-long content calendar with creative ideas, strategic themes, and hashtags/keyword recommendations to ensure consistent and engaging posts that resonate with your audience.

Creative Consulting

Guidance and support for all of your creative needs from brainstorming ideas to refining campaigns ensuring your brand’s vision is brought to life effectively.

Get to know me

Hi, I’m Cerys, a Social Media Strategist and Creative Consultant passionate about empowering business owners to take control of their social media. At The Lilac Creative, I help streamline the process and guide you every step of the way - whether it’s crafting a content calendar or building a strategy that works for you, Ready to elevate your social media?

Follow me on Instagram

Putting yourself out there isn’t always comfortable…but that’s where the magic happens✨ I’m so proud of what I’m building with The Lilac Creative, and I can’t wait to see where it goes. But I’ll be honest -
Thinking of working from a cafe but not actually sure what to take with you?☕️ Here’s what I actually pack for a productive (& cosy) few hours working from my favourite local spots. From must-haves to little comforts that make me feel good
HOW I’D PLAN CONTENT FOR… a photographer 📸 If you’re a photographer, your Instagram feed isn’t just a portfolio - it’s your first impression. Your handshake. Your visual storytelling space. So let’s make it feel
One of those dreamy little working from a coffee shop kind of days - laptop open, latte in hand, to-do list slowly getting ticked off. There’s something about a change of scenery that just makes me feel so productive (and romanticises the whole
Controversial opinion? You don’t have to be constantly worn out to be doing a good job. I know how easy it is to fall into the “go go go” mindset - especially when social media tells us that success = constant visibility. But here
Let’s normalise slow seasons in business🧘🏻‍♀️ Summer is creeping in, and for many of us, that means things start to shift. The inbox quietens slightly. Clients take time off. Focus drifts towards lighter evenings, ice creams in the gard
It’s National Biscuit Day tomorrow - so here’s a silly little love letter to the kind of clients I adore working with. ✨ The creatives ✨ The community builders ✨ The calm, intentional souls trying to show up in a noisy online world ✨ The
You’re doing so much already…😴 Running a business. Managing the admin. Looking after life. And then you remember - “I haven’t posted this week.” Cue the overwhelm🙃 But here’s the thing: creating content doesn