The Lilac Creative

Hey,
I’m Cerys

I help purpose-led brands take the stress out of social media with strategy, content planning, and support that feels like a creative partnership.

Let’s stay connected!

Quick Links

Explore Services

Work With Me

Send Me A Message

Instagram

TikTok

Client Testimonials

Need Some Self-Care?

Controversial opinion? You don’t have to be constantly worn out to be doing a good job.

I know how easy it is to fall into the “go go go” mindset - especially when social media tells us that success = constant visibility.

But here

Let’s normalise slow seasons in business🧘🏻&zwj;♀️

Summer is creeping in, and for many of us, that means things start to shift.

The inbox quietens slightly. Clients take time off. Focus drifts towards lighter evenings, ice creams in the gard

It’s National Biscuit Day tomorrow - so here’s a silly little love letter to the kind of clients I adore working with.

✨ The creatives
✨ The community builders
✨ The calm, intentional souls trying to show up in a noisy online world
✨ The

You’re doing so much already…😴

Running a business. Managing the admin. Looking after life.

And then you remember - “I haven’t posted this week.”
Cue the overwhelm🙃

But here’s the thing: creating content doesn

What I’d tell my past self before going freelance…💜

There’s never a “perfect time” to leap into your dream - just time and how you choose to use it.

I started building The Lilac Creative over 3 years ago while still

HOW I’D PLAN CONTENT FOR… an independent coffee shop☕️

Ever looked at your grid and thought, “what on earth do I post next?”. You’re not alone. And if you’re an independent coffee shop juggling lattes, loyal cust

Not every business owner wants to outsource their socials. And honestly? You don’t have to!

If you’re the kind of business owner that wants to show up online, but just needs a little help figuring out the how - you’re in the right

Let’s be real…sometimes we’re juggling all the things and don’t have the time (or energy) to create original content for every single post. But that doesn’t mean we have to settle for stiff, outdated stock photos that j

Ever wished you could sit down with someone over a cuppa (coffee, tea or hot choc - your choice ☕) and just talk through all the creative ideas buzzing around your head?💭

Whether you’re feeling overwhelmed, stuck with your content, or just ne

Nothing like a Social Media Strategist completely ignoring her own strategy because she’s OBSESSED with a trend… but can you blame me?! 😍

I mean, look at this - Your Cosy Social Media Bestie in a doll box (complete with Mavis, of cours

Welcome to The Lilac Creative HQ…aka the dining table ✨

Right now, my workspace is a mix of strategy sessions, creative brainstorming, and probably a snack break (or two). My setup? A well-loved Mac I inherited, my laptop, a stack of notebook

Why does writing social media posts feel so… unnatural?🤔

You’re not alone! So many small business owners struggle to make their content sound like them. It’s easy to slip into “formal mode” or feel like you have to so

I’m a social media strategist, and I’m not afraid to admit...

✨ I don’t have all the answers - but I know how to find them (at least most of them)
✨ Creativity isn’t always instant - sometimes, the best ideas come after a cof

What if I told you that posting every day isn’t the secret to social media success? 🤯

Here’s the truth: the businesses that thrive online aren’t the ones glued to their phones 24/7 - they’re the ones with a strategy.

Instea