Hey, I’m Cerys 👋🏻
I help business owners make sense of their marketing (especially social media) without taking it over completely.
I’m the in-between option: not doing everything for you, nor leaving you to figure it all out alone.
Think of me as your right-hand creative partner - here to bring clarity, structure, and confidence, with a business-first approach and a friendly, no-pressure vibe.
If social media feels overwhelming, confusing, or disconnected from your wider business, you’re in the right place.
You’ll probably feel at home here if:
You want to stay hands-on with your business, but want guidance and reassurance
You don’t want a Social Media Manager - you want clarity and direction
You struggle with consistency, planning, or knowing what to focus on
You want someone to think big picture with you
You’d love a second opinion on ideas, campaigns, or creative decisions
You want marketing to actually make sense for your business
No pressure. No buzzwords. Just honest support that fits around you.
Why The Lilac Creative?
There’s a lot of noise in the marketing world. What I do is quieter, but intentional.
I take a business-first approach to social media
I look at your marketing through both a creative and a practical lens
I help you connect content & marketing to your wider goals
I care about how your business runs, not just how it looks online
You don’t need to shout louder. You need clarity, confidence, and consistency.
How can we work together?
You don’t have to do everything at once. Most clients start wherever they need the most support.
✨ Social Media Audit
Clarity on what’s working, what’s not, and what to focus on next.
✨ Social Media Strategy
A tailored plan that connects your content to your business goals.
✨ Content Calendar Planning
Structure and ideas so posting feels easier and more consistent.
✨ Creative Consulting
Your space to brainstorm, plan, and make creative decisions - from socials to photoshoots
to website vibes.
What it’s like to work with me
Working together feels less like “hiring a marketer” and more like:
chatting through ideas over coffee
having someone in your corner
getting honest advice without pressure
feeling supported, not overwhelmed
I’m here to guide you, not take over, and I’ll always be honest about what will give you the most value (even if that means not working together yet).
Fancy a nosey behind-the-scenes?
If you’re not quite ready to enquire yet, these are the best places to spend a little time with me - no pressure, just a cuppa and a scroll.
📱 Instagram - The Lilac Creative
This is where I share my approach to social media, business, and marketing - quietly, thoughtfully, and with the bigger picture in mind.
Expect calm strategy, honest conversations, and content that feels human, not forced.
🎥 TikTok - Cuppa With Cerys
TikTok is where my wider personal brand lives.
It’s a mix of business, motherhood, life, creativity, and gentle encouragement - the place where you really get to know me as a person, not just a service provider.
☕ Blog - Coffee With Cerys
Coffee With Cerys is my blog - a quieter space for longer thoughts on business, motherhood, creativity, self-acceptance, and life alongside work.
Perfect if you like to read, reflect, and take things at your own pace.
Not sure where to start?
That’s okay.
If something here resonates, the best next step is a no-pressure enquiry.
Tell me a bit about your business, what you’re thinking about, and where you feel stuck, and I’ll point you in the right direction.