Your business deserves to be seen. Let’s make that happen.
Hi, I'm Cerys - a Social Media Strategist and Creative Consultant, and your new favourite person to have in your corner.
I'm not a social media manager. I'm not an agency. I'm the option in between: the creative right-hand who works alongside you - bringing simplicity, structure, and honest direction - while you stay completely in control of your own business.
If your social media has been sitting somewhere between "not quite right" and "I know I should be doing more, but I have no idea where to start" - you're in exactly the right place.
You’ll probably feel at home here if:
You want to stay hands-on, but you’d love someone to think alongside you
You’ve been posting without a clear plan, and you’re not sure it’s actually working
You want direction and understanding - not someone to take over everything
You’re after a second opinion on ideas, campaigns, and/or creative decisions
You want social media to genuinely support your business goals, not just fill a feed
You want honest advice from someone who actually cares about what you’ve built
No pressure. No buzzwords. No “just post every day or the algorithm will punish you”. Just support that makes sense for your business and your life.
What makes this different?
There's a lot of noise in the marketing world, and that’s just not my vibe.
I don't come in as the “all-knowing expert“ who hands you a generic strategy document and disappears. I come in as your person. The one who takes the time to understand your business properly before making a single recommendation - and who thinks about your whole business first, your social media second.
Every client I work with stays fully in the driving seat. I'm just there to make the journey feel a lot less overwhelming - and a lot more you.
"My social media felt overwhelming and hard work - but now I have a plan in place and a strategy that really helps me not spend so long creating content, so I can spend more time actually growing my business."
— Beth, Bees Bookkeeping Solutions
How we could work together
You don’t have to do everything at once. Most clients start wherever they need the most support right now and build from there.
✨ Social Media Audit
Fresh eyes on what’s working, what isn’t, and exactly what to do next.
✨ Social Media Strategy
A thorough, tailored plan that connects your content to your actual business goals.
✨ Content Calendar Planning
A full month mapped out - ideas, formats, themes and keywords - so you can get on with the parts of the business you actually love.
✨ Creative Consulting
Your space to think, plan, and make creative decisions - from content direction to photoshoots, campaigns, and everything in between. Available as one-off sessions or ongoing monthly support.
✨ Creative Right-Hand Partnership
The ongoing option. I work alongside you month by month - I can be there through launches, creative decisions, and every “what do you think of this?” moment. The closest thing to having a Creative Director without the overhead.
What it’s actually like
Here's what I want you to know before you enquire.
I'm going to ask questions your previous marketing support maybe didn't. About your business, yes - but also about your life, your capacity, what success actually looks like for you right now. Because you can't build a marketing plan that works without understanding the whole picture first.
I'm also going to be honest with you, even when that's not quite what you were expecting to hear. If something isn't working for the reason you think it is, I'll tell you. If a different service would suit you better than the one you've come asking about, I'll say so. What I won't do is hand you something generic with your logo dropped in at the top and call it a strategy.
I don't have all the answers - nobody in this industry does, and I'd be suspicious of anyone who claimed otherwise. What I do have is genuine enthusiasm for the businesses I work with, a realistic approach, and a habit of caring probably a little too much.
My clients coined "creative right-hand." They came up with "it's like sitting down with a pal who just gets it." Someone told me my enthusiasm is infectious. None of that was planned. It just turns out to be what happens when you actually mean it.
"We couldn't recommend Cerys highly enough. She took the time to fully understand every part of our business - and what really stood out was her ability to bring people with her."
— Pat, TG Group
Want to spend a little time with me first?
If you’re not quite ready to enquire yet, that’s completely okay. Here’s where we can still hang out.
📱 Instagram - The Lilac Creative
Social media, strategy and honest conversations about marketing. Content that feels like we’re just sat chatting over a cuppa.
🎥 TikTok - Cuppa With Cerys
Business, motherhood, life, creativity, and gentle encouragement. The place where you really get to know me as a person, not just a service provider.
☕ Blog - Coffee With Cerys
Longer thoughts on business, motherhood, creativity, and self-acceptance. A slower, quieter space for when you want to read and reflect.
Ready to find out if we’re a good fit?
Drop me an enquiry - tell me a little about your business, where you’re at, and what you’re hoping for. I’ll come back to you with my thoughts and where to start/